| AFFILIATION: |
FORENAMES: |
SURNAME: |
TOPIC COVERED: |
| KASSEL INTERNATIONAL
MANAGEMENT SCHOOL |
NIGEL |
HOLDEN |
EXPORTING
/ |
| LANCASTER UNIVERSITY |
EMMA |
BANISTER |
COMPREHENSION
/ EVOKED SET / SELF CONCEPT / SYMBOLIC CONSUMPTION / SYMBOLIC INTERACTIONISM
/ |
| LANCASTER UNIVERSITY |
MARGARET |
HOGG |
ATTITUDES
/ BEHAVIOUR THEORIES / COGNITIVE DISSONANCE / CONSUMER BUYER BEHAVIOUR /
CONSUMER DECISION MAKING PROCESS / CONSUMER LEARNING / CONSUMER NEEDS AND
MOTIVES / HIERARCHY OF EFFECTS MODEL / LIFESTYLES / SOCIAL CLASS / |
| LANCASTER UNIVERSITY |
GILLIAN |
HOPKINSON |
BOUNDARY
SPANNING / CHANNEL CONFLICT / DISCOURSE ANALYSIS / FRANCHISING /
ORGANIZATIONAL BUYING BEHAVIOUR / |
| LONDON METROPOLITAN UNIVERSITY |
STEVE |
GREENLAND |
ATMOSPHERICS
/ EFTPOS / EPOS / FINANCIAL SERVICES RETAILING / HIGH STREET RETAILING / MAIL
ORDER / RETAIL DISTRIBUTION CHANNELS / RETAIL FRANCHISES / RETAIL IMAGE /
RETAIL LOCATION / RETAIL MERCHANDISING / RETAIL SECURITY / SHOPPING CENTERS /
STORE DESIGN / TELEVISION BASED HOME SHOPPING / WHOLESALERS / |
| LOUGHBOROUGH UNIVERSITY |
TREVOR |
WATKINS |
|
| MANCHESTER METROPOLITAN
UNIVERSITY |
LIZ |
BARNES |
BRAND / CONCEPT TESTING /
CREATIVE CONTENT / DESIGN / EXPERT SYSTEMS / IMAGE / MESSAGE / NEW PRODUCT
DEVELOPMENT / NON PROCE FACTORS / PACKAGING / PRODUCT / PRODUCT CHAMPION /
PRODUCT DELETION / PRODUCT INNOVATION / PRODUCT LIFE CYCLE / PRODUCT LINE
ANALYSISPRODUCT MANAGER / PRODUCT MARKET / PRODUCT MIX / PRODUCT MODIFICATION
/ PRODUCT PLANNING / PRODUCT POSITIONING / REQUIREMENTS CAPTURE / TEST
MARKETING |
| NAPIER UNIVERSITY |
DAVID |
MARSDEN |
FEMINISM
/ MARKETING ETHICS / POSTMODERN MARKETING / SOCIAL RESPONSIBILITY / SOCIAL
MARKETING / |
| UMIST |
MARGARET |
BRUCE |
BRAND
/ CONCEPT TESTING / CREATIVE CONTENT / DESIGN / ELECTRONIC DATA INTERCHANGE /
EXPERT SYSTEMS / IMAGE / MESSAGE / NEW PRODUCT DEVELOPMENT / NON PROCE
FACTORS / PACKAGING / PRODUCT / PRODUCT CHAMPION / PRIDUCT DELETION / PRODUCT
INNOVATION / PRODUCT LIFE CYCLE / PRODUCT LINE ANALYSIS / PRODUCT MANAGER /
PRODUCT MARKETPRODUCT MIX / PRODUCT MODIFICATION / PRODUCT PLANNING / PRODUCT
POSITIONING / REQUIREMENTS CAPTURE / TEST MARKETING / |
| UMIST |
CHARLES |
CUI |
BIVARIATE
ANALYSIS / CASUAL RESEARCH/CAUSATION / INTERNATIONAL JOINT VENTURES /
INTERNATIONAL MARKETING / |
| UMIST |
GARY |
DAVIES |
CORPORATE
REPUTATION / |
| UMIST |
JIM |
FREEMAN |
DESCRIPTIVE STATISTICS /
FORECASTING / |
| UMIST |
MICHAEL |
GREATOREX |
BIVARIATE
ANALYSIS / CLUSTER ANALYSIS / COMPUTERS IN MARKETING / CONFIDENCE INTERVALS /
CONJOINT ANALYSIS / CROSS TABULATIONS / DESCRIPTIVE STATISTICS / DISCRIMINANT
ANALYSIS / EXPERIMENTATION / FACTOR ANALYSIS / FORECASTING / GRAPHICAL
REPRESENTATION / HYPOTHESIS TESTING / INTERNATIONAL MARKETING RESEARCH /
MARKETING INFORMATION SYSTEMS / MARKET RESEARCH / MINITAB / MULTIDIMENSIONAL
SCALING / MULTIVARIATE METHODS / OBSERVATION / PRIMARY DATA / PRIMARY
RESEARCH / PRINCIPAL COMPONENT ANALYSIS / PROJECTIVE TECHNIQUES /
QUESTIONAIRRE DESIGN / REGRESSION AND CORRELATION / RELIABILITY / SAMPLING /
SECONDARY DATASTATISTICAL PACKAGE FOR THE SOCIAL SCIENCES / STRUCTURAL EQUATION MODEL / SURVEY RESEARCH
/ TYPES OF MEASURE / UNIVARIATE ANALYSIS / VALIDITY / |
| UMIST |
MARK |
HEALEY |
AFFECT
/ BEHAVIOURAL PERSPECTIVE / BIDDING / BRAND EXTENSION / BRAND IMAGE / BRAND
LOYALTY / BUYER BEHAVIOUR MODELS / CALL PLANNING / CONJOINT ANALYSIS /
CONSUMER DECISION MAKING PROCESS / CONSUMER KNOWLEDGE STRUCTURES / CUSTOMER
EXPECTATIONS / CUSTOMER SATISFACTION / FACTORIAL RESEARCH DESIGN / GUARANTEES
/ INTERPRETIVE RESEARCH / TELEMARKETING / VALIDITY / VIRAL MARKETING / |
| UMIST |
KALIPSO |
KARANTINOU |
BUYERS
/ CUSTOMER RELATIONSHIP MANAGEMENT / CUSTOMERS / DEPTH INTERVIEWS /
QUALITATIVE RESEARCH / RELATIONSHIP MARKETING / |
| UMIST |
BARBARA |
LEWIS |
ADVERTISING
/ ATTITUDES / BEHAVIOUR THEORIES / BRAND LOYALTY / BUYER BEHAVIOUR MODELS /
BUYER BEHAVIOUR THEORIES / COGNITIVE DISSONANCE / COMMUNICATIONS OBJECTIVES /
CONSUMER BUYER BEHAVIOUR / CONSUMER DECISION MAKING PROCESS / CONSUMER
LEARNING / CONSUMER NEEDS AND MOTIVES / CONSUMER PERCEPTIONS / DEMOGRAPHICS /
DIFFUSION PROCESS / INTERNAL MARKETING / INTERPERSONAL COMMUNICATIONS /
LIFESTYLES / MACRO ENVIRONMENT / MACRO MARKETING / MARKETING COMMUNICATIONS /
NOT FOR PROFIT MARKETING / PERCEIVED RISK / PERSONALITY / SERVICE
CHRACTERISTICS / SERVICE DELIVERY / SERVICE DESIGN / SERVICE DISTRIBUTION /
SERVICE ENCOUNTERS / SERVICE ENVIRONMENT / SERVICE FAILURE / SERVICE
GUARANTEE / SERVICE PRICE / SERVICE PROCESS / SERVICE PRODUCT / SERVICE
PROMOTION / SERVICE QUALITY / SERVICE QULAITY DIMENSIONS / SERVICE QULAITY
GAPS / SERVICE QUALITY MEASUREMENT / SERVICE RECOVERY / SERVICES MARKETING /
SERVICES SECTOR / SERVQUAL / SOCIAL CLASS / SOCIAL MARKETING / TWO STEP FLOW
METHOD / UTILITY / |
| UMIST |
ANDREW |
LINDRIDGE |
ACCULTURATION
/ ACCULTURAL MODELS / CONSTRUCT EQUIVALENCE / CUSTOMER ACCULARATION / CULTURE
/ CULTURE AND BEHAVIOUR / CULTURE AND SOCIAL IDNETITY / CULTURE AND SOCIETAL
BEHAVIOUR / ETIC-EMIC DILEMMA / GALTONS PROBLEM / MATCHED SAMPLING / |
| UMIST |
DALE |
LITTLER |
COMPREHENSION / CONTINGENCY
PLANNING / CONTINUOUS INNOVATION / CORPORATE STRATEGY / CULTURE AND BEHAVIOUR
/ CULTURE AND SOCIAL INDENTITY / CULTURE AND SOCIETAL BEHAVIOUR / DERIVED
DEMAND / DIFFERENTIATION STRATEGY / DIRECTIONAL MATRIX / DISCONTINUOUS INNOVATION
/ DIVERSIFICATION / EMERGENT STRATEGY / END USERS / ENTREPRENEURIAL STRATEGY
/ EXPERIENCE CURVE / FOCUS STRATEGY / FREE SAMPLE / GATEKEEPERS / GENERIC
STRATEGIES / GLOBAL STRATEGY / GROWTH VECTOR MATRIX / HABITUAL BUYING
BEHAVIOUR / HORIZONTAL INTEGRATION / IMPLEMENTATION / INNOVATION / INNOVATORS
/ INTERNET MARKETING / INVOLVEMENT / LATENT DEMAND / MARKET DEMAND / MARKET
MANAGER / MARKET ORIENTATION / MARKET PENETRATION / MARKET POTENTIAL /
MARKETING CONTROL / MARKETING ORGANIZATION / MARKETING PERFORMANCE /
MARKETING PLANNING / MARKETING STRATEGY / MASS MEDIA / MICRO ENVIRONMENT /
MISSION STATEMENT / OFFERING / ONE STEP FLOW MODEL / PARETOS RULE / PLANNING
STYLE / PORTFOLIO ANALYSIS / PRODUCT DIFFERENTIATION / PRODUCT PORTFOLIO /
PROFIT IMPACT OF MARKETING STRATEGIES / SALES CALL CYCLES / SCENARIO BUILDING
/ STRATEGIC BUSINESS UNITS / STRATEGIC CONTROL / STRATEGIC DECISIONS /
STRATEGIC MARKETING / STRATEGIC OBJECTIVES / STRATEGIC PLANNING / STRATEGIC
STYLES / STRATEGY / SWOT ANALYSIS / SYSTEMS MARKETING / TRADE JOURNALS /
TRIAL / TRUST / UMBRELLA STRATEGY / UNCERTAINTY / VALUE CHAIN / VERTICAL
INTEGRATION / VISION STATEMENT / |
| UMIST |
VINCE WAYNE |
MITCHELL |
AIO
/ BENEFIT SEGMENTATION / CONSUMER PANELS / DATABASE / FAMILY LIFE CYCLE /
FOCUS GROUPS / GEODEMOGRAPHICS / MARKET SEGMENTATION / MYSTERY SHOPPING /
ORGANIZATIONAL SEGMENTATION / POSITIONING / PSYCHOGRAPHICS / SEGMENTATION
VARIABLES / |
| UMIST |
ANDREW |
NEWMAN |
ATMOSPHERICS
/ EFTPOS / ELECTRONIC COMMERCE / ELECTRONIC DATA INTERCHANGE / EPOS /
FINANCIAL SERVICES RETAILING / HIGH STREET RETAILING / IMPULSE PURCHASING /
LOGISTICS / MAIL ORDER / ONLINE CONSUMPTION / OWN BRANDING / RETAIL BUYING /
RETAIL DISTRIBUTION CHANNELS / RETAIL FRANCHISES / RETAIL HIERARCHY / RETAIL
IMAGE / RETAIL LOCATION / RETAIL MERCHANDISING / RETAIL POSITIONING / RETAIL
PRICING / RETAIL PRODUCT RANGE / RETAIL PROMOTIONRETAIL SECURITY / RETAIL
SERVICE / RETAILER PATRONAGE /
RETAILING / REWARD/LOYALTY CARDS / SHOPPER TYPOLOGIES / SHOPPING
CENTERS / STORE CHOICE / STORE DESIGN / TELEVISION BASED HOME SHOPPING /
WHEEL OF RETAILING / WHOLESALERS / |
| UMIST |
RUDOLPH |
SINKOVICS |
EQUIVALENCE
/ INTERNATIONAL CHANNEL MANAGEMENT / INTERNATIONAL MARKET ENTRY AND
DEVELOPMENT STRATEGIES / INTERNATIONAL MARKETING CULTURE / INTERNATIONAL
PRICING POLICY / LICENSING / MEASUREMENT AND SCALING / RATING SCALES / |
| UMIST |
STEVE |
WORRALL |
OWN
BRANDING / RETAIL BUYING / RETAIL HIERARCHY / RETAIL PRICING / RETAIL PRODUCT
RANGE / RETAIL PROMOTION / RETAIL SERVICE / RETAILER PATRONAGE / RETAILING /
SHOPPER TECHNOLOGIES / STORE CHOICE / WHEEL OF RETAILING / |
| UMIST |
MO |
YAMIN |
GLOBALIZATION
/ INTERNATIONAL MARKETING ENVIRONMENT / INTERNATIONAL MARKETING ORGANIZATION
/ INTERNATIONAL ORGANIZATIONAL STRUCTURE / INTERNATIONAL PRODUCT ADAPTATION /
INTERNATIONAL PRODUCT STANDARDIZATION / INTERNATIONAL STRATEGIC ALLIANCES /
REGIONALISM / |
| UMIST |
DAVID |
YORKE |
ACTION / AFFECTIVE STAGE /
AGENCY / AIDA MODEL / ATTENTION / AWARENESS / BUY FEEL LEARN MODEL / CALL
PLANNING / CODES OF PRACTICE / COGNITIVE STAGE / COMMUNICATIONS MIX /
CONATIVE STAGE / CONSUMER PROTECTION / CONVICTION / DAGMAR MODEL / DIRECT
MARKETING / DIRECT MAIL / DISCRETIONARY INCOME / DISPOSABLE INCOME / ECONOMIC
ENVIRONMENT / EXHIBITIONS / EXTERNAL AUDIT / FINANCIAL PLANNING FOR MARKETING
COMMUNICATIONS / FREQUENCY / HIERACRCHY OF EFFECTS MODEL / IMPACT / INBOUND
COMMUNICATIONS / INDIRECT COMMUNICATIONS / INNOVATION ADOPTION MODEL /
INTEREST / LEARN TO FEEL BUY MODEL / LEGAL SYSTEM / MAGAZINES / MEDIA
PLANNING / MEDIA SCHEDULE / NEWS PAPERS / NOISE / OFF THE PAGE / OUTBOUND
COMMUNICATION / POINT OF PURCHASE / POSTERS / PRODUCT/SERVICE PROFIT CENTER /
PUBLIC RELATIONS / PUBLICITY / RADIO / REACH / SALES FORCE / SALES MANAGEMENT
/ SALES PROMOTION / SALES TERRITORY / SCENARIO BUILDING / SELECTIVE EXPOSURE
/ SELECTIVE RETENTION / SHAPE / SOURCE EFFECT / SPONSORSHIP / STATISTICAL
SOURCES / TECHNOLOGICAL ENVIRONMENT / TELEMARKETING / TELEVISION / TRIAL /
WEALTH / WORD OF MOUTH COMMUNICATIONS / |
| UMIST |
JUDY |
ZOLKIEWSKI |
BOUNDARY
SPANNING / BUYING CENTER / CUSTOMER PORTFOLIOS / INTERACTION APPROACH /
NETWORK / ORGANIZATIONAL BUYING BEHAVIOUR / PERSONAL SELLING / |
| UNIVERSITY OF ABERDEEN |
FIONA |
LEVERICK |
BUSINESS
TO BUSINESS MARKETING / CONSUMER MARKETING / EXCHANGE / MARKET / MARKET
DEMAND / MARKET SHARE / MARKETING / MARKETING CONCEPT / MARKETING ENVIRONMENT
/ MARKETING MANAGEMENT / MARKETING MIX / MARKETING ORIENTATION / TARGET
MARKETING / TRANSACTION / |
| UNIVERSITY OF HULL |
PHILIP |
KITCHEN |
INTEGRATED MARKETING
COMMUNICATIONS / |
| UNIVERSITY OF OTAGO |
PHIL |
HARRIS |
POLITICAL
MARKETING / |
| UNIVERSITY OF WOLVERHAMPTON |
DOMINIC |
WILSON |
BIDDING
/ BREAK EVEN ANALYSIS / CONTRIBUTION / COST / COST LEADERSHIP STRATEGY / COST
PER THOUSAND / COUPONS / DECIDERS / DEMAND / DEMOGRAPHIC ENVIRONMENT /
DISCOUNT / ENVIRONMENTAL ANALYSIS / ENVIRONMENTAL SCANNING / GATEKEEPERS /
GROSS MARGIN / INDUSTRIAL MARKETING / INFLUENCERS / INTERNAL AUDIT / KEY
ACCOUNT / MARGIN / MARGINAL PRICING / MARKETING AUDIT / MODIFIED REBUY /
NATURAL ENVIRONMENT / NEGOTIATION / NET MARGIN / NEW TASK / ORGANIZATIONAL
MARKETING / ORIGINAL EQUIPMENT MANUFACTURER / OUTSOURCING / PARTNERSHIP
SOURCING / PAYBACK / PENETRATION PRICING / POLITICAL ENVIRONMENT / PREDATORY
PRICING / PROCE DISCRIMINATION / PRICE ELASTICITY / PRICE LEADERSHIP / PROCE
PROMOTIONS / PRICING / PRICING METHODS / PRICING OBJECTIVES / PROCING PROCESS
/ PROFIT / PURCHASING / PUBLISHING PROCESS / REGULATED PRICING /
SINGLE/MULTIPLE SOURCING / SKIMMING PRICING / SPECIFIERS / STRAIGHT REBUY /
SUPPLIERS / TRANSFER PROCING / USERS / VALUE ADDED / |
